Update: 14:30 GMT Thanks to patison.kilu2.de for the following update.
Hoodlum are a company that have already been mentioned. They are a company who create these kind of games for companys such as ITV and ABC. Something i have noticed however is that on hoodlums site, it mentions that the CEO is a Tracey R. Now i know that could be derived as a coincidence. The other thing i noticed there site is a .com.au site, like the one on the Lost bill board. The final thing is to me there team member Thom, looks like our mystery man in Sam's diary video, what do you think?